SATURDAY SOUP KITCHEN 

ART DIRECTION, BRANDING, IDENTITY

 

 

The Saturday Soup Kitchen (SSK) is a East London based independent charitable organization. Yvonne Aimee and Munchie Williams, two incredible women, have run this food distribution every saturday at the same place for ten years.Without any funding, they started their activity on the benches of a local park in Hackney Central, today they bring their own tables, setting up a proper 'real'’street food venue. How can a charitable activity become appealing to a young audience in a gentrified area? Fresh and bright colors blend with Hackney's environment, The SSK brings young hipsters and homeless people to the same table, getting them to talk to each other. This Pop and contemporary identity aims to re-position the balance between what is visually pleasant and what is morally right.

 

 

luca ponticelli
luca ponticelli archive